
HOTfeature : RAPPER’S DELIGHT |
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The 300C, a car of gargantuan proportions that commands respect and yearning from rappers and hip hop fans alike…
When Chrysler executives first mapped out their intended target segment for their flagship passenger sedan, the 300C, rapper Snoop Dogg was probably not in their mental radar, but back then when the 300C made its debut, the laconic rapper from Los Angeles left a voice mail message for Dieter Zetsche, CEO of the now reformed DaimlerChrysler’s Chrysler Group, asking for one, and slowly and surely as soon as Snoop got his, orders for the “G-Ride” was flowing in, the 300C has turned into a hit with American rap stars, underscoring the broad appeal of the regal rear-wheel-drive sedan, whose popularity has also been affirmed by Chrysler’s spokesperson Jason Vines who said, "We’ve seen SUVs getting the attention of the hip-hop crowd, but this has got to be a first for a passenger car in recent times."
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